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DPM-00E-000MY5-001_PROXY3 views 1995 MARKETING/
ADVERTISING PROGRAMS
1. 1995 1ST QUARTER DIRT DR PEPPER EMPHASIS PROGRAM 2:44
2. 1995 DR PEPPER PROMOTIONAL PROGRAMS 5:17
PEPPER CHOICE AWARDS SUMMER CYCLE SWEEPSTAKES
PEEL-A-PEPPER PASTIME / TWIST-A-PEPPER
DR PEPPER ADVERTISING & MEDIA
3. 1994 FORTH QUARTER MEDIA PLAN 5:56
4. 1995 MEDIA PLAN 1:49
1995 TELEVISION COMMERCIAL POOL
5. DIET DR PEPPER
a. "HIGH TECH" :15 b. "POUR" :15
c. "SATELLITE" :30 d. "SIGNMAN" :30
6. BRAND DR PEPPER
a. "FANS" :60 b. "AMERICANA" :60
7/8. DR PEPPER BOTTLERS ON PRIORITY BRAND 6:30
9/10. 1995 TOP PERFORMERS PROGRAM 5:33
DESTINATION & RULES

2007.01.5385

DPM-00E-000MY6-001_PROXY1 viewsSEG. 1 DR PEPPER 1990 MARKETIING REVIEW ( 17:00 )
( Sales Promotion & Advertising )

SEG. 2: TOP PERFORMERS - 1990 ( 7:30 )
SEG. 3. 1990 TELEVISION SPOTS
a. Baseball
b. Baseball
c. Cabana Boy
d. Cowboy
e. Billiards
f. Like Nothing Else
SEG. 4. 1990 BRAND DR PEPPER RADIO
a. Basic JWTDO ( Lyrics visualized )
b. Country
c. Pop Rock

2007.01.5658

DPM-00E-000MY7-001_PROXY1 viewsC 46 Byron Berber

DPM-00E-000MY8-001_PROXY3 viewsBob, Brian, Tuckey, Bob ( alt ),
2005 Media Plan, Return the Favor
programming, Q1 Diet programming

DPM-00E-000MY9-001_PROXY2 views7 UP History / Look at 7 UP / Sales Success REVISED 20:08

C - 41

DPM-00E-000MYA-001_PROXY1 views Consumer Relations

05:29 Copy 3 of 5 A51

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