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DPM-00E-000MVM-001_PROXY4 viewsVARIOUS COVERAGE
JANYARY 28-31 & FEBRUARY 1, 1999

( SCHEDULE ENCLOSED )

DPM-00E-000MVN-001_PROXY8 views1. Master Slate "Dr Pepper Year 2000 Marketing Programs"
2. 2000 Dr Pepper National Promotions 3:40
A. "Mission To Mars"
B. "Race For The Checkered Flag"
C. "Pick Your Kick 2000"
D. "Holiday 2000"
3. 2000 Television Creative Pool - Diet Dr Pepper
A. "IRS" :15
B. "Lawyer" :15
C. "Gym" :15
D. "Fishing" :20
4. 2000 Television Creative Pool - Brand Dr Pepper
A. General Market "Anthem" :60
B. General Market "Half Time" :30
C. General Market "Latin" :30
D. Urban "Subway" :30
E. Urban "Downtown" :30
F. Hispanic "Cafeteria" Spanish :30
G. Hispanic "Prom" :30
5. 2000 Dr Pepper Media Plan
( Includes 1999 Q - 4 Media )
6. 2000 Dr Pepper Brand Emphasis Programs 3:38
A. Caffeine Free Package Availability
B. Diet Dr Pepper Emphasis ( Print Ads, Direct Mail )
C. Youth Marketing ( Book Covers/College Kit )
D. Ethinic Marketing ( Hispanic/African - American )
7. 2000 Dr Pepper Cold Drink Emphasis Programs 3:03
A. C - Store Emphasis
"Drive Dr Pepper Retailer Reward Program"
- Retailer Component
- Bottler Sales component "Pepper The Store"
- Cold Drink Merchandising
B. Vending Emphasis
- "Push Diet/CF Dr Pepper to Win"
- "Sony Music/Video Certificates"
- "Build Your Own Vending Promotion"
- "Dr Pepper Bean Bag Collectibles"
- "T-Shirt in a Can/Bottle"
8. 2000 Dr pepper Cold Drink Equipment Incentitives 1:06
- CDM's
- Vendors
9. 2000 Top Peerformers program 2:40
10. Priority Brand 5:40
11. 2000 Dr Pepper Television Creative Pool ( repeated )

22:51 Tape 1 of 2 G56

DPM-00E-000MVP-001_PROXY4 views2001 Dr Pepper Marketing Programs

22:15 Copy 1 of 2 G27

DPM-00E-000MVR-001_PROXY4 views2001 Dr Pepper Commercials

06:53 Copy 1 0f 2 G57

DPM-00E-000MVS-001_PROXY3 views1. "Subway" - Animatic
2. "Downtown" - Animatic

Tape 1 0f 1 G14

DPM-00E-000MVT-001_PROXY3 viewsYOUNG & RUBICAM
'99 DR PEPPER cAMPAIGN

VHS CASSETTE W/10 SPOTS
LIST ENCLOSED

NO BARS OR SLATES

DJM 82403
Tape 1 of 1 G71

DPM-00E-000MVU-001_PROXY7 views1989 Coverage of the Dr Pepper Museum

01:38:30 Tape 1 0f 1 J1

DPM-00E-000MVV-001_PROXY3 views2000 Super Bowl Publicity Ad Results Sampler

08:03 Tape 1 of 1 J46

DPM-00E-000MVW-001_PROXY5 viewsDr Pepper Commercials - "Garth Life" and "Stuck" - Theaters Only

01:00 Tape 1 0f 1 G42

DPM-00E-000MVX-001_PROXY3 viewsDR PEPPER PANEL DISCUSSION

TRT: 10:35 Tape 1 of 1 Q6

DPM-00E-000MVY-001_PROXY2 views7 UP Press Coverage

Tape 1 of 1 J44

DPM-00E-000MVZ-001_PROXY5 views"Kids & Caffeine"
20/20 ( ABC )

20/20 WEDNESDAY
ABC NETWORK
10 PM
09:21 Tape 1 of 1

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