DPM-00E-000MVN-001_PROXY

1. Master Slate "Dr Pepper Year 2000 Marketing Programs"
2. 2000 Dr Pepper National Promotions 3:40
A. "Mission To Mars"
B. "Race For The Checkered Flag"
C. "Pick Your Kick 2000"
D. "Holiday 2000"
3. 2000 Television Creative Pool - Diet Dr Pepper
A. "IRS" :15
B. "Lawyer" :15
C. "Gym" :15
D. "Fishing" :20
4. 2000 Television Creative Pool - Brand Dr Pepper
A. General Market "Anthem" :60
B. General Market "Half Time" :30
C. General Market "Latin" :30
D. Urban "Subway" :30
E. Urban "Downtown" :30
F. Hispanic "Cafeteria" Spanish :30
G. Hispanic "Prom" :30
5. 2000 Dr Pepper Media Plan
( Includes 1999 Q - 4 Media )
6. 2000 Dr Pepper Brand Emphasis Programs 3:38
A. Caffeine Free Package Availability
B. Diet Dr Pepper Emphasis ( Print Ads, Direct Mail )
C. Youth Marketing ( Book Covers/College Kit )
D. Ethinic Marketing ( Hispanic/African - American )
7. 2000 Dr Pepper Cold Drink Emphasis Programs 3:03
A. C - Store Emphasis
"Drive Dr Pepper Retailer Reward Program"
- Retailer Component
- Bottler Sales component "Pepper The Store"
- Cold Drink Merchandising
B. Vending Emphasis
- "Push Diet/CF Dr Pepper to Win"
- "Sony Music/Video Certificates"
- "Build Your Own Vending Promotion"
- "Dr Pepper Bean Bag Collectibles"
- "T-Shirt in a Can/Bottle"
8. 2000 Dr pepper Cold Drink Equipment Incentitives 1:06
- CDM's
- Vendors
9. 2000 Top Peerformers program 2:40
10. Priority Brand 5:40
11. 2000 Dr Pepper Television Creative Pool ( repeated )

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