1995 MARKETING/
ADVERTISING PROGRAMS
1. 1995 1ST QUARTER DIRT DR PEPPER EMPHASIS PROGRAM 2:44
2. 1995 DR PEPPER PROMOTIONAL PROGRAMS 5:17
PEPPER CHOICE AWARDS SUMMER CYCLE SWEEPSTAKES
PEEL-A-PEPPER PASTIME / TWIST-A-PEPPER
DR PEPPER ADVERTISING & MEDIA
3. 1994 FORTH QUARTER MEDIA PLAN 5:56
4. 1995 MEDIA PLAN 1:49
1995 TELEVISION COMMERCIAL POOL
5. DIET DR PEPPER
a. "HIGH TECH" :15 b. "POUR" :15
c. "SATELLITE" :30 d. "SIGNMAN" :30
6. BRAND DR PEPPER
a. "FANS" :60 b. "AMERICANA" :60
7/8. DR PEPPER BOTTLERS ON PRIORITY BRAND 6:30
9/10. 1995 TOP PERFORMERS PROGRAM 5:33
DESTINATION & RULES